Film Opening

The is my film opening, the first shot begins with a sunrise suggesting the beginning to the day and my filming. The next shot features my main protagonist going in a shop on Barnet high-street. Going inside the shop, we see another character who is very friendly and then the hero of the film is introduced. I have used romantic genre as its my favourite genre because its a universal genre and anybody relate with that genre. I have worked my way through this project very carefully and have put the titles, music, characters, camera shots, costume according to my genre and the target audience (30+).

Director's Commentary

A directors commentary is reflective comments given by the person who created the film (product). Here I have given comments on my film on few shots and what they are trying to show its audience. I have also talked about how certain shots target its audiences. Moreover, there are comments on the narrative of the film, titles and its font, the colours I have used and what they are symbolic of and how the music matches with the genre of my film. This would help my audiences understand more about my film and how I have put my idea across through this film.

Evaluation Powerpoint

Evaluation of the film nikita from KExcell

This is my evaluation about my film. It answers questions about the genre of my film, my target audience and why I chose it, which distribution company I chose and why, how I created my film by using which technology and if I was comfortable when using everything and, also about my previous research. This evaluation gives a good insight of my filming and other factors attached to it. 

Focus Group Feedback

Focus Group

A focus group is a group of people who take part it a discussion about a product to give feedback. 

I created a focus group for a group of people who I showed my film opening to. 

The advantages of a focus group are:

- You are able to easily record peoples reaction 
- The group are able to express there ideas and have a free discussion as there is no time limit

The disadvantages of a focus group are:

- The group might not want to give great detail
- It is a small sample 

These are the questions I asked my focus group, I asked 5 people, the group varied from ages of 18-35 and were a range of males and females:


What target audience do you believe my film is aimed at?

1. Older teenagers 16+
2. Young Adults
3. People aged 25+
4. People aged 30+
5. Older demographic 40+

Does the opening scene give you any idea about its genre?

1. The sunrise tells us that it's a happy story 
2. Yes you get the feeling of romance in the air
3. Yes I feel like I wanted to go out and relax on a beach 
4. You don't really get that it's a romantic genre because it can also be comedy
5. Yes, the music and the shot itself gives a very lovely feeling and you can tell it's a happy ending

How old are you? Do you think this film suits your age group?

1. 18 - I can relate with the genre but not with the characters 
2. 24 - Yes, I enjoy watching romantic films 
3. 31 - Yes I can very well relate my life situation with the female character 
4. 35 - I feel like this film is somewhat related to my past
5. 21 - I think I am a good target audience for the film as long as its not too cliche 

How do you feel about a girl being the lead in the film? Does she suit the role?

1. Yes, its really great that a woman is a lead in the film this doesn't happen much, she suits the role        very well.
2. I think the girl in the film is good and is different 
3. Yes, she took on the role very well and is believable, she fitted the role
4. Yes a girl as a lead is good
5. I would like the boy to be the lead as they could act a different way to women


Do you feel that something more dramatic should have happened?

1. No, as it was only the opening scene 
2. No, this is a romantic film 
3. Yes, few problems are always good to watch in a love story and how they would overcome those problems 
4. Yes because it looks too easy going 
5. I think its better the way it looks as its a romantic film therefore a happy story is the best.


Have you got any thoughts of what will happen next in a short sentence?

1. She might get him 
2. She might find him boring later on
3. He might be with someone else already 
4. They might get together 
5. They might die and not make it till the end 

EVALUATION : Question 7

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

During the production, I have learnt about different aspects which go into it such as mise-en-scene, character representation, effects of shots when creating an opening scene. This is mainly to introduce the protagonist and the antagonist and to set the scene in place. Also to tell the type of film it is e.g genre, independent or mainstream cinema etc. 

For example, with this project, I discovered the importance of making the audience entertained so they continue to watch your film. During the continuity exercise, I had learnt how to use Final Cut Express which was very useful when doing my film production. We had lots of mid-shots in the continuity editing which made it more easier for me and made me understand clearly of how to take such shots and also how to look after my equipment during the filming. Before the continuity editing task, I had done another task where I had to make a scene exactly the same from Life of Mars. For my film, I used my knowledge which I had gained when doing the Life On mars exercise, I used the sunrise shot which is very similar from a sun shining shot from Life On Mars. 

Overall, I have learnt that an opening sequence requires a lot more than just titles. During the opening sequence, the audience needs to be interested in either the characters or the storyline. . All these tasks and exercises which I had done before my filming helped me a lot during my production as it made my work much more easy and doable.   

EVALUATION : Question 6

What have you learnt about technologies from the process of constructing this product? 

When creating this film, I have familiarised myself with Final Cut Express, an editing program for Macs. I discovered many new things when learning how to use it. I learnt how to change the speed, duration, altering colours and sound levels, I had to get grips with all these. At first it was difficult but then I got used to it. 

I also used audio networks for my sound, a website with a range of music pieces and types of sounds. This didn’t require a lot of knowledge about the website but I just wanted to create a piece of music that would set up the right mood for my film. I picked a soft music piece to suit my romantic genre and it also matched with the sunrise shot in my film. 

During the production stage, I used a canon camera, this was an equipment which I didnt use before so I learnt during filming how to operate it. 

EVALUATION : Question 5

How did you attract/address your audience?

To attract my target audience, I choose romantic genre as that’s the age where people fall in love or want to meet their soul mate, similarly my protagonist is also in search of her soul mate. So I thought that this idea will grab my target audiences attention and they will be interested to come and watch my film.

To address my audience, I have used certain props and accessories for my audience to feel connected to the protagonists. For The main protagonist, I have shown her in usual clothing with a handbag and an overcoat. This shows her as a everyday girl and many of the female middle-aged audiences any feel related to the way she is dressed and the way she carries herself in the film. The boy is shown wearing a long overcoat, short hair and comes across as being very simple. Similarly, many of the male demography will also relate to his way of dressing and some may also relate of his sincere personality. The shopkeeper is shown as simple and is dressed as a normal aged-woman would dress. Her grey hair and certain accessories she is wearing, for example, a watch and a necklace, shows her age and also shows that old people also like to dress up and wear matching accessories. The slow and romantic music inside the shop matches with the genre and also reinforces a romantic feeling within the audiences as this reminds them of the genre. The setting of the shop is quite which also tells the audience that it’s a charity shop and mostly middle-aged people and older people go in there and not younger people.