PLANNING- Digipak Sketches

These are some of my planning ideas for digipak. I have tried to add in all the conventions but still missed a few such as addressing the audience with language such as 'don't miss out', 'available on'. these catchy phreases help to attract the audience to buy the music album. I have ideas for colour and I know what will fit perfectly as I will be experimenting more on photoshop which is why I haven't added any colour as these are only sketches. I have kept the genre and my narrative liked together because I believe that this link will help make my audience recognise my artist along with the music video and digipak.

PLANNING- Conventions of Digipak

1. What is a digipak?
It includes extras and names of tracks allowing its target audience to know more about its overall music video and giving more information on it.

2. What does a digipak net include?
It is a foldable case which contains the music CD, track list, lyric book and the main cover at the front.

3. What do we find on each sides of a digipak?
The front of a digipak includes the name of the artist and album name. The lyric book has lyrics of all the songs from the CD. In the middle is where usually the Cd goes. Finally, the tracks page which has has the names of each song, also the video and any extra website e.g. Facebook, this can be for promoting the album more especially in the modern society where technology can be used in many ways. It also has a record label, barcode and price, in some cases 'Parental Advisory' if the tracks are too explicit.

4. Is it important to have the artist on the front of digipak?
Yes, it is important for the artist's picture to be at the front in order to create their brand image so they can gain recognition.

PLANNING - Initial Ideas

PLANNING - Analysis of similar digipak

the examples below have similar brand identity to mine therefore, I have looked at some of the way the artist is posing, he does not have direct mode of address and the name of the album stands out. Use of the colour yellow is used as it stands out with the White background very well and makes it easy for the audiences to see. The only prop used on this cover is a guitar which may have been used in the main song thus showing this would attract audience and help to tell them more about the song and the personality of the artist which can help to create a brand image. This can also help to attract certain target audiences such as teenage boys.


This digipak is very dark and has a sinister look which is very similar to the type of digipak I want to create. It has used white colour for all the text in contrast to the dark background which makes it look very effective. The picture used on the front cover is off a soilder which helps to connote what the album is about and also helps to address the target audience of men who are interested in historical or old type of music.

PLANNING - Run Boy Run Analysis

In the video, we can see young school boy with lightweight backpack. Holding a wooden shield and a sword. His attitude is very confident like of a leader, but still inexperienced. 

The monster appear later on, the head and face are constructed from the skull of other animals. Its voiceless as we do not get to hear its shouting or roaring. On-screen, they appear violent and dangerous but are devotedly loyal to the Woodkid, in his service they will. 

RESEARCH - Similar Artist Analysis

For our Digipak research/analysis I researched into many different types of Digipaks. Then I researched into this one which is very similar to the theme of my Digipak and I started analysing how they created their Digipak. I looked at James Vincent Mcmorrow and analysed his Digipak of 'We Don't Eat'. I have looked at the colours, layout, font, image, genre, audience and representation of the artist himself. This helped in terms of looking at the techniques used to create a professional Digipak.

PLANNING - Risk Assessment