This was my first advert poster. I wanted the background to be very dark and something which matches with my genre therefore I choose dark woods but the quality of that background was very bad so I planned to change it. The artist picture was a screenshot from the video which again did not come very clearly and was blurry so I planned to take more images of my artist from my camera and uploaded new pictures which I used (down below) on my new advert poster. The font and colour of the title was gold/yellow and font was Stencil to give it a rural and victorian look which matches with the narrative and genre of my video. However, the title colour was not matching with the overall look of my advert so I changed it again. Moreover, I put a red colour for the date because I wanted to add in more colour and not just keep everything very dark and colourless.
Looking at my first advert, I decided to change the background to a dark colour therefore I choose grey/black which also matches with the clothing of my artist. I changed the font colour for every text and made it white so it does not look too busy but simple which can be very easy and clear to read for the audience. I used a picture of the artist taken from my camera which is much better than the screenshot as its very clear and the quality is very good compared to the last picture. I also chose this picture because its direct mode of address but the expressions do not look too attractive or eye catching for the audience therefore I decided to use another picture of my artist.
I changed the picture of my artist because the previous picture did not really had the correct expressions as I wanted from my artist therefore I choose this new picture in which he is not looking at the audience. This enhances his mental health being paranoid. Also, in this picture his eyes gets covered and we can see a reflection of his shadow on his hoody which reinforces the split personality which he has in the video (being normal and also paranoid), it may also reinforce the dichotomy he wants of being at rural location and more closer to nature rather than being at a busy place like an urban city. Thus, this picture helps to express much more about his personality as well as matching with the genre and the narrative of my music video. Ive put green background here to enhance the colour of nature and the story behind 'Golden Age' and this also helps to add in different colours along with being a contrast with his clothing colour.
I went back to the same background as before to give it a more dark and sinister look as I think this looks more better than the green background and this was also suggested by the feedback from focus-group and also from my teacher therefore I went back to the black/grey background. Due to the change of background colour i also had to change the font colour. I then decided to keep the same font colour for every text and to keep it nice and simple I went with white as this gives a contrast to the overall dark look and also makes my advert poster look neat and tidy and much more organised.
Here I changed the font of my artist's name because when I was researching I looked at many different CD album covers and posters and in there they all had different fonts for the title and the name of the artist therefore I changed the font for his name to give it a more authentic look. Overall, I am very satisfied with my advert poster as I have tried my best to make it look professional in every way. The picture of my artist is nice and clear and it works in a symbolic way to convey the genre and narrative of my music video. The fonts also reflect the 'Golden Age' genre as they provide a victorian look and the name of the artist has a contemporary look which shows that he is being introduced to the modern audiences. This is further expanded by showing that it is available on iTunes because nowadays everyone relies on technology especially for music and videos. The production company 'Universal' shows that it is for everyone worldwide as most of their products are therefore anyone can see it. Moreover, I have used OK magazine and their comment to attract my audiences because just like the OK magazine, my video targets every adult (18plus) because anyone can be going through being a paranoid therefore its mainly for people who are weak and depressed and want to find enlightenment in something where they eventually will find their hope and peace. The 5 stars help to encourage my audience to buy this product. And the bar scanner providing a copyright on this product for safely reasons which enhances its authenticity. Therefore, overall I have included everything to make my advert poster look professional and I am very happy with its final look!
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