RESEARCH - Research for Advert Poster

- Brand Image is positive and sexual due to his position (attractive towards girls)
- He looks very relaxed and causal in contrast with the smart clothing
- Glowing due to the back lighting which makes him stand out for the audience
- Font looks as if he has signed it to enhance its effect and make it look personal
- Direct mode of address because he is looking directly into your eyes which engages the audience
- Genre seems disco due to the bright lighting and it was a disco era that time

- It looks very busy for a digipak as lots of things are going on in the scene 

- The set is like a collage, very eye catching and interesting designed by Peter Blake

- It was influenced by the peace movement which was going on at that time therefore props such as flowers and multicolours are used to enhance the theme.

- The Beatles artist are there but many other people and objects are there too which shows that they are giving more importance to the genre rather than the brand image of the artists. 

- She is covering her name which is alright because this enhances her popularity as everyone knows who she is and it also helps to give the cover a 3D effect
- Her clothing is very simple but also attractive because it has the sexual appeal and male gaze to it.
- This was done very recently and nowadays its the CD era therefore not much is going on in this cover as more people will download songs online rather than buying the album. Some people do by albums but not as much as they used to in the past.
- The background here is white therefore it makes her stand out
- The camera angle is low which makes her come across as empowered and giving her higher status

- This cover is very different from the rest of the album covers as it doesn't have any of its artist. This shows that they are focussing more on their genre rather then selling their artist.
- The theme of this cover looks very political and very anti-capitalist
- Nirvana being an Indie band seems very different on this cover. The baby is not supposed to come across as cute but sending across a very serious message
- The background is blue which represents calmness and peace

DIGIPAK - Photoshop Tutorial

For my photoshop tutorial, we were taught everything. Right from the beginning on how to open a new page until how to get creative on your ideas. Although I knew how to use photoshop but I found this tutorial very useful in terms of revising back to know all the features of photoshop. i created a Rihanna poster which was not finished due to less time however I learnt more from this about picking the correct type of picture and the background and how important the colours are in terms of mismatching and using it correctly depending on the picture and background we use. I decided to use a plain green background for me to crop the picture carefully. Moreover, I used red colour for the title to match with the dress which Rihanna is wearing. Also, we were told to name the different layers with what they are for so we do not get confused when selecting the correct layer. And, I also learnt how to hide a specific layer and put another layer on top of it. More features such as using the rubber, magic tool, zooming in and out, paint brush etc which shows how useful photoshop is for this project.

DIGIPAK - Elements to Include (Checklist)

These are checklists for blog work and tells which elements to include. I have done all the work which is ticked off and still working on the remaining work.

PLANNING- Advert Sketches

Here are some of my ideas of advert and how I will be adding everything on my poster to attract my audiences and also to create brand image for my artist. I have included all the important conventions and have thought about the layout for my poster. In order to get more specific ideas I looked at some examples of posters some which is similar to mine.
Down below are some of the examples which influenced me on how to do my layout, what kind of pictures to choose. Both the artist have a dark and sinister look which matches with the narrative and idea of how I want my artist to look.

RESEARCH - Magazine logo for Poster

At first, my chosen logo was of OK magazine because I thought its important to make it clear to my audience's that its not just for men but for women too thus to reinforce this I put OK logo however, I had to change it because it looked too odd on the overall poster and did not really match with it. 

Men’s Health (British Magazine)

This magazines focuses on topics such as fitness, sex, relationships, health, nutrition, fashion, technology and style. Although my target audience is universal and is directed at both sexes therefore, I wanted my magazine to be specific and something which related to my product thus I choose Details (magazine).

Details is an American monthly magazine which writes mostly about fashion and lifestyle and also features reports on relevant social and political issues. After doing research about this magazine, I decided to choose this magazine for my poster as it links very well to the structure and context of my idea. Moreover, this also relates very well to my target audience as I am focussing on young adults who also contribute towards their environment hence, this magazine talks about fashion which can interest young adults and focuses on the social and political issues which can provide information to my audiences about social matters. 

PLANNING - Star Image

Clothing - dull colours
               - always covered with hoody
               - gangster look, not smart or decent

             








Props - coffee cup
           - coffee table
           - sofa
           - chair
           - lights
           - paintings
           - benches

Action - running
            - walking
            - starring at others
            - lip syncing

Theme - isolation
            - contrast of urban/rural (nature)

I have created a list of the things I used to crate my star's image and how I got all the ideas for it. First of all, I had to think of a narrative which can be related to the lyrics of the song. Then I had to think of the star image for my artist which can reflect on the lyrics and the narrative. The song is very unique as its pace changes from slow to fast in between and the lyrics are about running.

The album itself is called Golden Age which relates to the idea of running away from urbanisation and get closer to the nature. Therefore, I further enhanced this idea to show a paranoid boy who is running away from the city to get more closer to nature. To make him look paranoid, I have shown him in dark colours such as grey jacket and he is always wearing the hoody on to make him look more authentic to match with his character.

The props I have used helped to make the video more realistic. It also helped to make the music video much more interesting visually and to understand the theme more.

The actions also helped to make the music video look much more visually interesting for the audience. And it helps the audience to understand the narrative and move the plot forward. In my music video, I have shown the boy running, lip-syncging and starring at others which helps to shape his character and the audiences can get to know what is he doing and why he is doing that.

The theme is reflected through all the things suggested above. The clothing, props, actions and the song itself help to portray the theme of the music video to get the message across to the audience of the narrative of the music video and what it is all about in order to understand the start image.

Screenshots are used to show as evidence of my music video.

PLANNING - Peer Assessment

1. Describe the brand image 

- outcast
- dramatic, original
- loner

2. What conventions of the form/ genre can you clearly see?

- Lip-syncing
- Dramatic shots
- Running

3. What is your favourite shot in the music video?

- Fast forward in choppy music
- Last suicidal moment
- Fast car driving
- End shot, close up of his eyes

4. Who do you think the target audience is? 

- People who haven't found their place in society
- 18-30 year olds

5. What do you think could be added/ adapted in order to improve the overall impact of the music video?

- More variety of shots
- Cut on the beat more accurately
- Add some effects

This is the feedback which I got from few of my classmates on my music video. This peer assessment helped me to see what I did well and what I should change. As suggested by my classmates, I added few more shots, added more effects to make it look more interesting for the audience and edited the shots tightly. My classmates thought that the target audience are young adults which is absolutely correct. I choose young adults as my target audience because I did not wanted to focus on teenage age-group because many people would mostly focus on that age-group.