PLANNING- Advert Sketches

Here are some of my ideas of advert and how I will be adding everything on my poster to attract my audiences and also to create brand image for my artist. I have included all the important conventions and have thought about the layout for my poster. In order to get more specific ideas I looked at some examples of posters some which is similar to mine.
Down below are some of the examples which influenced me on how to do my layout, what kind of pictures to choose. Both the artist have a dark and sinister look which matches with the narrative and idea of how I want my artist to look.

RESEARCH - Magazine logo for Poster

At first, my chosen logo was of OK magazine because I thought its important to make it clear to my audience's that its not just for men but for women too thus to reinforce this I put OK logo however, I had to change it because it looked too odd on the overall poster and did not really match with it. 

Men’s Health (British Magazine)

This magazines focuses on topics such as fitness, sex, relationships, health, nutrition, fashion, technology and style. Although my target audience is universal and is directed at both sexes therefore, I wanted my magazine to be specific and something which related to my product thus I choose Details (magazine).

Details is an American monthly magazine which writes mostly about fashion and lifestyle and also features reports on relevant social and political issues. After doing research about this magazine, I decided to choose this magazine for my poster as it links very well to the structure and context of my idea. Moreover, this also relates very well to my target audience as I am focussing on young adults who also contribute towards their environment hence, this magazine talks about fashion which can interest young adults and focuses on the social and political issues which can provide information to my audiences about social matters. 

PLANNING - Star Image

Clothing - dull colours
               - always covered with hoody
               - gangster look, not smart or decent

             








Props - coffee cup
           - coffee table
           - sofa
           - chair
           - lights
           - paintings
           - benches

Action - running
            - walking
            - starring at others
            - lip syncing

Theme - isolation
            - contrast of urban/rural (nature)

I have created a list of the things I used to crate my star's image and how I got all the ideas for it. First of all, I had to think of a narrative which can be related to the lyrics of the song. Then I had to think of the star image for my artist which can reflect on the lyrics and the narrative. The song is very unique as its pace changes from slow to fast in between and the lyrics are about running.

The album itself is called Golden Age which relates to the idea of running away from urbanisation and get closer to the nature. Therefore, I further enhanced this idea to show a paranoid boy who is running away from the city to get more closer to nature. To make him look paranoid, I have shown him in dark colours such as grey jacket and he is always wearing the hoody on to make him look more authentic to match with his character.

The props I have used helped to make the video more realistic. It also helped to make the music video much more interesting visually and to understand the theme more.

The actions also helped to make the music video look much more visually interesting for the audience. And it helps the audience to understand the narrative and move the plot forward. In my music video, I have shown the boy running, lip-syncging and starring at others which helps to shape his character and the audiences can get to know what is he doing and why he is doing that.

The theme is reflected through all the things suggested above. The clothing, props, actions and the song itself help to portray the theme of the music video to get the message across to the audience of the narrative of the music video and what it is all about in order to understand the start image.

Screenshots are used to show as evidence of my music video.

PLANNING - Peer Assessment

1. Describe the brand image 

- outcast
- dramatic, original
- loner

2. What conventions of the form/ genre can you clearly see?

- Lip-syncing
- Dramatic shots
- Running

3. What is your favourite shot in the music video?

- Fast forward in choppy music
- Last suicidal moment
- Fast car driving
- End shot, close up of his eyes

4. Who do you think the target audience is? 

- People who haven't found their place in society
- 18-30 year olds

5. What do you think could be added/ adapted in order to improve the overall impact of the music video?

- More variety of shots
- Cut on the beat more accurately
- Add some effects

This is the feedback which I got from few of my classmates on my music video. This peer assessment helped me to see what I did well and what I should change. As suggested by my classmates, I added few more shots, added more effects to make it look more interesting for the audience and edited the shots tightly. My classmates thought that the target audience are young adults which is absolutely correct. I choose young adults as my target audience because I did not wanted to focus on teenage age-group because many people would mostly focus on that age-group.

PLANNING - Conventions of an advert

1. Release date - this allows the audience to know when they are able to start purchasing the album.

2. Album/song title - this lets the audience know what they are looking for and usually songs are re,eased on the radio earlier than they are available to be purchased.

3. Image of album cover - this image of album encourages the audience to purchase the CD as it makes the album look more attractive.

4. A4 in size - the A4 size makes it easy for the advert to be placed anywhere such as shops and bus stops

5. Image of the artist - this feels the audiences who the album is about and introduces the artist, also the image makes it more appealing for consumers thus. Reacting brand image.

6. Special features - extras on digipak, more information about the artist and reviews of the album makes advert look more authentic.

7. Record label - gives an insight to the type of artist and their style of music.

8. Available in stores/ online/ price - this lets the audiences know where to get the album from.

These conventions help to show what makes up these products so unique. After knowing these conventions I became more innovative about my music video and started to think how to include these conventions in different ways to make it look more interesting for my target audience.
I have tried my best to include all the conventions in all of my products to make it look authentic.

PLANNING - Focus Group Work

Through the focus group work I recieved a lot of useful feedback which helped me to see my mistakes and improve my work more.
Many people adviced me on how to improve the star image for my digipak cover along with my advert poster therefore with that feedback I made the changes which improved my work and related more with the genre and the narrative of my music video.
Also, before I had no performance shown by my artist because I thought that my narrative does not need any performance. However, after the feedback which I recieved from my focus group I decided to show my artist as running at different locations which further adds to his image to support my narrative and, also adds in some performance to make my music video much mor interesting to watch.
Moreover, I had to keep in my mind of the baroque genre of my song and to reflect upon that style of music I created an errie yet hopeful narrative for my audiences to feel delighted toward life after watching my music video. To enhance this idea, the feedback which I recieved was about reflecting this genre through the narrative of my music video and to show this I decided to use the idea of  'Godlen Age' and my artist in search of life away from all the stress and worries of urban life.


Down below is my questionnaire which I handed out to my family and friends. I got both positive and some negative feedbacks which I can then use to do improvements. This exercise helped me a lot and made me aware of where I was going wrong and what I could do better.

RESEARCH - Examples of 3 Music Videos (3 different elements)

RESEARCH - Evidence of my Music Video

14,935,280 views

122K likes, 1K dislikes

Woodkid - Run Boy Run (Official HD Video)

This is the evidence of the email by the music composer who allowed me to use their music track for this project. 

RESEARCH - Fonts

For my CD's front cover and advert poster, I have used these fonts and some similar fonts to these. This was my researching when decided the font for my text and i looked at it from various different perceptions to get the right font for my texts. Firstly, I looked at some simple fonts, then at graffiti fonts, along with some out of the box fonts such as freestyle fonts and then Victorian style fonts. I looked at these fonts because they all match with the narrative and the genre of my music video either with the artist's mental health of being paranoid or with the whole theme of 'Golden Age' which is my title as well as the narrative of the whole music video. I finally decided to use a victorian style font for the advert poster title and a contemporary font for the CD's front cover. for the artist's name on the advert cover I have used a freestyle font to get a mixture of fonts whereas on the front cover I have used a font looking almost like bubble writing which can stand-out and can be clear to see.

PLANNING - Genre

• Baroque pop is a pop/rock music video hich started in the USA and UK in the mid1960s and worked as a fusion of rock and classical music. The term 'baroque rock' can also be used as harder edge and less commercial music. This music usually uses string instruments which gives the song an authentic tone and makes it sound much mor melodious. 

• This genre was mostly used to be more serious and mature in its ways and less wild than rock music. Traditionallly, baroque is quite melancholic and dramatic music, which contrastes from pop music. To reflect on this I have shown my artist as very melencholic and in search of a life that he can enjoy by being away from the corruption, stress and noise of urban world and find peace near nature (Golden Age). At the end, the dramatic sucidical shot further helps to see the genre of my music video. 

• In 'Run Boy Run', the baroque genre is established very well through its dramatic narrative and effective music. Due to its powerful genre, I had to think of a narrative which can match with the music and it's genre therefore, I decided to show a paranoid person and his survival through his struggles. The pictures below suggest that the genre itself is has a very royal and victorian feel to it which I will try to embed within my work.

MUSIC VIDEO - Elements to include (Checklist)

This is the list which was given to me by my teacher in order to help me remember and keep track of all the things that need to be done. This helped me add in all the things that are important and make my music video look more authentic and professional. 

PLANNING - Lip Sync Tutorial

In this lesson, I tried some lip-sync and learned how to do it. I understood the importance of lip-sync and how it has to be on the beat as it helps to make the audience know the song well, creates better image of the artist and makes the video much more authentic and interesting to watch.

Therefore, this tutorial has helped me a lot in terms of learning the importance of lip-syncing.

RESEARCH - Composer

1. Yoann Lemoine Is a French music video director, singer and songwriter. The Golden Age was his first album that released on 18th March, 2013. 

   
   

   "Run Boy Run" was directed by Lemoine himself and it became so popular both in USA and Britain. It was used in the teaser trailers for the BBC's series 'Musketeers', in January 2014. The music for Run Boy Run was also awarded for Best Short Form Music Video in Grammy Awards, 2013. Moreover, it's music was used for upcoming game 'Dying Light'. 

   
   

   Such vast directorial skills along with the firm knowledge to make an epic music attracted me to his creativity of music and encouraged me to use this song. It's title Golden Age allowed me to come up with my narrative.

PLANNING- Digipak Sketches

These are some of my planning ideas for digipak. I have tried to add in all the conventions but still missed a few such as addressing the audience with language such as 'don't miss out', 'available on'. these catchy phreases help to attract the audience to buy the music album. I have ideas for colour and I know what will fit perfectly as I will be experimenting more on photoshop which is why I haven't added any colour as these are only sketches. I have kept the genre and my narrative liked together because I believe that this link will help make my audience recognise my artist along with the music video and digipak.

PLANNING- Conventions of Digipak

1. What is a digipak?
It includes extras and names of tracks allowing its target audience to know more about its overall music video and giving more information on it.

2. What does a digipak net include?
It is a foldable case which contains the music CD, track list, lyric book and the main cover at the front.

3. What do we find on each sides of a digipak?
The front of a digipak includes the name of the artist and album name. The lyric book has lyrics of all the songs from the CD. In the middle is where usually the Cd goes. Finally, the tracks page which has has the names of each song, also the video and any extra website e.g. Facebook, this can be for promoting the album more especially in the modern society where technology can be used in many ways. It also has a record label, barcode and price, in some cases 'Parental Advisory' if the tracks are too explicit.

4. Is it important to have the artist on the front of digipak?
Yes, it is important for the artist's picture to be at the front in order to create their brand image so they can gain recognition.

PLANNING - Initial Ideas

PLANNING - Analysis of similar digipak

the examples below have similar brand identity to mine therefore, I have looked at some of the way the artist is posing, he does not have direct mode of address and the name of the album stands out. Use of the colour yellow is used as it stands out with the White background very well and makes it easy for the audiences to see. The only prop used on this cover is a guitar which may have been used in the main song thus showing this would attract audience and help to tell them more about the song and the personality of the artist which can help to create a brand image. This can also help to attract certain target audiences such as teenage boys.


This digipak is very dark and has a sinister look which is very similar to the type of digipak I want to create. It has used white colour for all the text in contrast to the dark background which makes it look very effective. The picture used on the front cover is off a soilder which helps to connote what the album is about and also helps to address the target audience of men who are interested in historical or old type of music.

PLANNING - Run Boy Run Analysis

In the video, we can see young school boy with lightweight backpack. Holding a wooden shield and a sword. His attitude is very confident like of a leader, but still inexperienced. 

The monster appear later on, the head and face are constructed from the skull of other animals. Its voiceless as we do not get to hear its shouting or roaring. On-screen, they appear violent and dangerous but are devotedly loyal to the Woodkid, in his service they will. 

RESEARCH - Similar Artist Analysis

For our Digipak research/analysis I researched into many different types of Digipaks. Then I researched into this one which is very similar to the theme of my Digipak and I started analysing how they created their Digipak. I looked at James Vincent Mcmorrow and analysed his Digipak of 'We Don't Eat'. I have looked at the colours, layout, font, image, genre, audience and representation of the artist himself. This helped in terms of looking at the techniques used to create a professional Digipak.

PLANNING - Risk Assessment

MUSIC VIDEO - Influential video

Below are the examples of music videos which I have looked at to get ideas of shots and mies-en-scene for my music video.

Bruno Mars - When I was your man
Only one artist, mid-shot, long-shot of the artist lip-syncing

Bruno Mars - Grenade
Locations are inside and outside
Editing is done to match with the music

Calvin Harris - I Need Your Love
Point of view shot from the car showing the road

• The Beach Boys
• The Beatles
• The Zombies
• Pop Tops
• The Rolling Stones