Friday, 19 December 2014

PLANNING - Conventions of an advert

1. Release date - this allows the audience to know when they are able to start purchasing the album.

2. Album/song title - this lets the audience know what they are looking for and usually songs are re,eased on the radio earlier than they are available to be purchased.

3. Image of album cover - this image of album encourages the audience to purchase the CD as it makes the album look more attractive.

4. A4 in size - the A4 size makes it easy for the advert to be placed anywhere such as shops and bus stops

5. Image of the artist - this feels the audiences who the album is about and introduces the artist, also the image makes it more appealing for consumers thus. Reacting brand image.

6. Special features - extras on digipak, more information about the artist and reviews of the album makes advert look more authentic.

7. Record label - gives an insight to the type of artist and their style of music.

8. Available in stores/ online/ price - this lets the audiences know where to get the album from.

These conventions help to show what makes up these products so unique. After knowing these conventions I became more innovative about my music video and started to think how to include these conventions in different ways to make it look more interesting for my target audience.
I have tried my best to include all the conventions in all of my products to make it look authentic.

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