Who would be the audience for your media product?
During my planning process, I had to think of my target audience. I was going to chose younger demographic (teenagers) but then I thought to do something challenging and focus on different group. I then decided to use middle-aged people as my target audience but that was not enough. I had to had something more to it. Then I decided to have an aged woman in my film, this would help my film look more entertaining and little humorous as old people sometimes say or do funny things which others find amusing. But my main focus was on middle-aged people. I didn’t know much about them, so I decided to interview one of work collogue who is middle-aged.
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