PLANNING - Music Video Pitch

Overall idea and Concept - A boy, running away from the urban lifestyle and finding life in the countryside close to nature. He believes that the city is very corrupt and a hard place compared to the beauty and easy life in the countryside. The idea of 'Golden Age', presented by Hesiod (Greek poet) symbolising the countryside as a place of peace and harmony.

Performance - The main artist in my music video is presented as very depressed and paranoid due to the urbanisation surrounding him. The song is called 'Run Boy Run', therefore his main performance is running, being isolated from the rest and finding peace in nature. There are no dance performances because I wanted to focus more on his character to reflect upon the idea of Golden Age.

Narrative - From the start, I have shown the artist being at an urban location (cafe) and then running off to somewhere far away where he can be close to nature (Alexandra Palace). I have used these locations to show the strong contrast between modern and natural places and this reinforces his changed feelings in bo9th places. In the cafe, he is just sitting almost being numb whereas in the park he is running and is more active - nature providing him energy.

Locations - I wanted locations which can reflect the song and its main idea of Golden Age. Therefore, I want to show the dichotomy between urban and country life. I am thinking of filming in cafe and on the high-street of Barnet to show the urban lifestyle. Also, to reflect on the countryside, I am thinking of filming in Hamstead  Heath park or Alexandra Palace which both are very rich in  natural beauty surrounding in those two locations.