The target audience which I choose for my music video are people aged 18+ which are mainly teenagers and young adults. People who are unemployed or depressed for any reason. This video explains how to find peace and joy in-spite of having extreme mental problems. However, in my music album he is running towards a place which he thinks is correct or the right environment for him - I have shown this to match with the genre and title of my music video 'Golden Age'. To explain the view point of greek poet, Hesiod, that people of urban yearn for arcadia (Golden Age), a place where everyone can spend time carelessly and the idea of shepherds and shepherdess living close to nature.
My target audience should be the people who are finding something positive in everything. Who's ambitions are to make something nice out of every opportunity they can get and in every community we can find such people for example, people who think more about the environment, help volunteer in their communities such as working for charities or giving money to charities, recycling things for the environment and future generations. In a nutshell, people who look after the society and care more about the nature rather than enjoying the leisures of urban world and not think about future generations due to the loss and wastage which we are making right now due to industrialisation and the affect of global warming which we will be facing in the later years.
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